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Home » Afrique Créative Programme: Supporting the Development of Cultural and Creative Industries

Afrique Créative Programme: Supporting the Development of Cultural and Creative Industries

Sponsoring Agency: Afrique Créative

Type of Fund: Accelerator, Incubation, Mentorship and/or Training

Deadline Available: Available

Deadline Date (mm/dd/yyyy): 05/23/2021

Size of the Fund: Not Available

The call for applications for the second edition of the Afrique Créative programme is open!

Afrique Créative is an incubation programme that aims to structure the cultural and creative industries (CCI) sector in Africa. By accompanying and strengthening the capacities of the selected entrepreneurs, Afrique Créative aims to support sustainable growth that brings change.

Objective of the Afrique Créative programme: To support the development of the cultural and creative industries (CCIs) to maximise their social and economic impact.

Objective of the call: I Identify the 15 to 18 CCI entrepreneurs who will integrate the pre-incubation phase of Afrique Créative.

At stake – the pre-incubation phase (3 months):

• Technical support, in terms of entrepreneurial capacity building, provided by a local incubator
• E-learning courses common to the whole cohort on various subjects (HR management, marketing, etc.)
• The possibility of pitching one’s acceleration project in front of a jury made up of cultural and institutional players and investors, who select the 8 best projects for the rest of the programme.

Eligibility Criteria
To be eligible, candidates must:
• be a cultural and/or creative organisation
• be a private legal entity (company)
• be based in one of the following nine countries: Burkina Faso; Cameroon; Ivory Coast; Democratic Republic of Congo; Ghana; Morocco; Uganda; Senegal; Tunisia
• have existed for at least two years
• be legally registered with the competent national authorities
• fill in the application form and provide all the requested documents in French or English
• Particular attention will be paid to companies owned by women and/or involved in a gender equality approach.

The following are not eligible:
• Individual applications
• Public or semi-public organisations (state-owned enterprises, government agencies, public-sector schools, etc.).
• The scoring grids for applications will be based on the following criteria:
• Positioning and contributions to the cultural and creative sector
• Social and environmental impact and contribution to sustainable development objectives
• Maturity of the organisation and management capacity
• Potential of the business model and strategy for scaling up
• Usefulness of the Afrique Créative programme and development potential

Selection Process
The selection of candidates will be carried out as follows:
• Eligibility check: Only complete applications that meet the eligibility criteria will be considered for the next stage.
• Assessment by national juries: Applications will be assessed by national juries composed of a representative of the local partner incubator, a representative of France’s external cultural action (AFD, French Institute, SCAC), and a partner from the entrepreneurial ecosystem (a recognised entrepreneur from the cultural and creative industries, investment fund, etc.).
• Pre-selection: Based on the evaluations of the national juries, a central committee chaired by AFD will select the 15 to 18 entrepreneurs who will participate in the pre-incubation phase.
• Selection: At the end of the pre-incubation period (3 months), the entrepreneurs present their business to a jury of cultural and institutional actors and investors, who select the eight projects with the highest creative and economic potential.
• Announcement of the 8 winners: At the end of September 2021, the 8 entrepreneurs integrating the incubation programme are announced (technical support and grant).

More information at: https://afriquecreative.fr/en/afrique-creative-a-boost-for-cultural-and-creative-enterprises/

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